Manulife Financial LPGA Classic selects St. Mary’s

February 7th, 2012


Manulife Financial LPGA Classic selects St. Mary’s General Hospital as its official charity partner

Waterloo – The Manulife Financial LPGA Classic is pleased to announce that St. Mary’s General Hospital Foundation of Kitchener, Ontario has been chosen as the official charity partner of the tournament for the next three years. The inaugural Manulife Financial LPGA Classic is scheduled to take place June 20-24, 2012 at Grey Silo Golf Course in Waterloo.

As the official charity partner, the St. Mary’s General Hospital Foundation will receive a portion of the tournament proceeds to enhance the hospital’s volunteer program and support it’s Regional Cardiac Care Centre while providing the opportunity to raise awareness about the importance of women’s heart health.

In the coming weeks the tournament partners – Manulife Financial and Sports Properties International – will be working closely with St. Mary’s to develop a number of tournament-related charitable programs that will engage the local community in supporting this important charity.

“Manulife Financial is one of Waterloo Region’s largest employers and we are excited this world-class tournament will benefit one of this community’s most important local charities,” shared Nicole Boivin, Senior Vice President and Chief Branding and Communications Officer at Manulife Financial. “We chose St. Mary’s as our charity partner because of their strong local roots, their commitment to volunteerism, and their work to help improve the quality of life and health of residents in the region.”

 Since St. Mary’s General Hospital began providing cardiac care in 2001, Manulife Financial has been one of the Regional Cardiac Care Centre’s key philanthropic partners; contributing more than $2.5 million to support patient care.

“Manulife has been a vital partner in enabling St. Mary’s to become one of the province’s preeminent providers of cardiac care,” shared Peter Sweeney, President of the St. Mary’s General Hospital Foundation. “We’re thrilled that they will continue to invest in the heart health of our community.”

Tournament’s charitable benefits to help enhance St. Mary’s volunteer program

In addition to promoting heart health, Manulife Financial and St. Mary’s Hospital share a common commitment to volunteerism which makes this charitable partnership a great fit.

St. Mary’s General Hospital has worked hard to develop programs that have meaningful impact for volunteers, patients and their families. Volunteers at St. Mary’s General Hospital contribute nearly 40,000 hours of support every year, in more than 100 different volunteer programs ranging in areas from retail operations to patient support.

“We have a history of seeking new and exciting ways to incorporate volunteers into our culture,” said Don Shilton, President of St. Mary’s General Hospital. “This is the first time that an organization has pledged funds to support volunteerism as a strategic role within the hospital. It’s an innovative, forward-thinking investment that will enable us to take our vision of volunteerism to new heights.”

Tournament set to generate economic, charitable and volunteer benefits

In addition to the charitable benefits the tournament will provide to St. Mary’s General Hospital, the Manulife Financial LPGA Classic will generate approximately $26 million in economic spinoffs and bring 1,200 volunteers together to help build the tournament from the ground up. All 1,200 volunteer positions were filled within 30 hours of opening to the public – something which usually takes 3-6 months to accomplish.

“Raising money for charity and making a lasting impact on local communities is one of the main objectives of the LPGA and its tournaments,” noted Richard Kuypers, Manulife Financial LPGA Classic Tournament Director. “Given the success we have already seen in tickets sales and the overwhelming response we received from the community when we asked for tournament volunteers, we are confident the people of Waterloo Region will come together to support such an important local charity as St. Mary’s General Hospital.”

For the latest updates on this event visit St. Mary’s Hospital Foundation Events Page

About the Manulife Financial LPGA Classic

The Manulife Financial LPGA Classic is a new addition to the LPGA Tour and will feature a standard eligibility field of 144 players, 72 holes of stroke play and a purse of $1.3 million. The 2012 inaugural tournament will take place June 20-24, at Grey Silo Golf Course in Waterloo, Ontario, home of Manulife Financial’s Canadian Division.

About Manulife’s Commitment to Volunteerism

Preparing for the future is something Manulife gets behind every day. The Manulife Volunteer Commitment focuses on helping Canadians build a better future on three important levels: by inspiring Canadians to want to get involved and give back; by supporting initiatives that help Canadians match their unique skills and talents with meaningful volunteer opportunities; and by engaging Canadians in the idea of volunteerism and its value to the future of our country. To learn more, visit

About St. Mary’s General Hospital

Located in the heart of Kitchener, Ontario, St. Mary’s is an adult acute-care hospital and Regional Cardiac Care Centre. Serving Waterloo Region, Wellington County and beyond, St. Mary’s has an established reputation for providing quality, compassionate and innovative care. The hospital’s cardiac team provides more than 3,400 cardiac catheterizations, 1,050 coronary angioplasties, 750 cardiac surgeries and 275 pacemaker insertions every year.

 St. Mary’s patient-centred approach to care is augmented by a strong and dedicated team of more than 500 volunteers who contribute nearly 40,000 hours of service a year in 100 unique roles and programs.

 About Sports Properties International

Sports Properties International was created to provide an environment where communities and spectacular sporting events can come together, connected by a common interest. Sports Properties International can be found on the Internet at

About Bruno Event Team

Bruno Event Team (BET) is a Birmingham, Alabama-based sports marketing and event management company formed in 1996 by Ronald Bruno and Gene Hallman. Bruno Event Team is experienced in all facets of event management, employing a year-round staff of 70+ employees in nine offices around the United States and one office in Canada. Bruno Event Team services each client with expertise in strategic planning, marketing, advertising, public and media relations, ticket and merchandise sales, sponsor relations, hospitality consulting, event operations, event financial planning/accounting and volunteer coordination. Visit for additional information.

Media Contacts:

Michael May
AVP, Public Relations
Manulife Financial Canadian Division

Victoria Raab
Director, Communications & Patient and Family Centred Care
St. Mary’s General Hospital

Richard Kuypers
Manulife Financial LPGA Classic Tournament Director
Manulife Financial LPGA Classic
519-884-5742 ext. 206 

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